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☆ One chart shows just how much women's college basketball ratings have soared while men's have dipped
▼ + stars: | 2024-04-17 | by ( Cork Gaines | Andy Kiersz | ) www.businessinsider.com time to read: +7 min

Viewership for the women's NCAA basketball championship surpassed the men's final for the first time. Over the next three years, the TV audience for the women's final grew by 23% to an average of 3.7 million. Women's basketball popularity goes beyond championship game ratingsWe have seen other evidence of women's college basketball's emerging dominance in the sports landscape. Meanwhile, merchandise sales related to women's college basketball are also soaring. JuJu Watkins celebrates with USC fans following a win during the 2024 NCAA Women's Basketball Tournament.

Persons: —, Nielsen, Caitlin Clark —, Angel Reese, Dawn Staley, Clark, University of Connecticut's Paige Bueckers, Juju Watkins, James, LeBron James, JuJu Watkins, Wally Skalij, Darren Rovell, Bruce B, Greenspoon Marder, you've, Siegal Organizations: NCAA, WNBA, Service, University of Iowa, University of South Carolina, Purdue University, University of Connecticut, Nielsen, Sports Media Watch, Louisiana State, University of South, Business, Nike, University of, University of Southern, USC, Indiana Fever, Impact, Vanderbilt University Locations: Louisiana, University of South Carolina, University of Southern California

☆ Opinion: Caitlin Clark is still the GOAT, but she’s not the only one
▼ + stars: | 2024-04-08 | by ( Opinion Amy Bass | ) edition.cnn.com time to read: +12 min

This year’s women’s tournament just kept getting better with every turn. That intensity is proof positive that women’s basketball has exploded. The valuation of the college game, too, is on a meteoric rise. Caitlin Clark talks with the media after Iowa's loss to South Carolina in the 2024 NCAA Women's Basketball Tournament National Championship on April 7. “I want to personally thank Caitlin Clark for lifting up our sport… she carried a heavy load,” Staley said.

Persons: Amy Bass, Read, CNN —, Georgeann Wells, Ashlyn Watkins, Rodney Bedsole, Caitlin Clark, There’s, Tara VanDerveer’s, Geno Auriemma, Rebecca Lobo, Renee Montgomery, Kerry Bascom, Sue Bird, Diana Taurasi, Maya Moore, Breanna Stewart, Dawn Staley, Pat Summit’s Lady, Clark, Kamilla Cardoso, Staley, It’s, Aaliyah Edwards, Cardoso, Paige Bueckers, Watkins, Angel Reese, We’ve, Reese, Stewart, Taylor Swift, –, ’, Clark pandemonium –, Jason Sudeikis, Steph Chambers, MiLaysia Fulwiley, Tessa Johnson, ” Staley, Stanford’s Cameron Brink, Tennessee’s Rickea Jackson, Edwards, “, Serena Williams, ” Reese, ” Kamilla Cardoso, Gregory Shamus Organizations: Manhattanville College, CNN, University of Charleston, Iowa, NCAA, Louisiana Tech, Cheyney, Nykesha, CBS, Pat Summit’s Lady Vols, Tennessee, Auriemma’s Huskies, Gamecocks, US Women’s National, WNBA, Seattle, LSU, UConn, MLB, NHL, MLS, ESPN, Getty, North, Vogue, South Carolina Gamecocks, Indiana Fever, Las Vegas Aces, Fever, Mobile, South Carolina Locations: West Virginia, South, Stanford, South Carolina, Iowa, North America

☆ South Carolina wins NCAA women’s championship game over Iowa, Caitlin Clark
▼ + stars: | 2024-04-07 | by ( Jill Martin | ) edition.cnn.com time to read: +16 min

“Kamilla Cardoso was not going to let us lose a game in the NCAA tournament,” South Carolina head coach Dawn Staley said. While the spotlight was on Clark, South Carolina just kept winning. Ben Solomon/NCAA Photos/Getty Images Clark, right, and Kate Martin walk off the court after losing to South Carolina. Kirby Lee/USA Today Sports/Reuters Kamilla Cardoso of the South Carolina Gamecocks and Saniya Rivers jump for the opening tipoff. Ben Solomon/NCAA Photos/Getty Images South Carolina's Te-Hina Paopao walks onto the court during player introductions ahead of the game.

Persons: Iowa’s Caitlin Clark, Clark, Tessa Johnson, Kamilla Cardoso, Cardoso, “ Kamilla Cardoso, Dawn Staley, Paopao, Chloe Kitts, Staley, she’s, ” Clark, “, I’m, Lisa, Bluder, ” Staley, Caitlin Clark, Morry Gash, “ Awesome, it’s, ”, Raven Johnson, ” Raven Johnson, They’d, ” Tessa Johnson, Aaron Doster, Steph Chambers, Ben Solomon, Kate Martin, Gregory Shamus, Morgan Engel, Bree, Carolyn Kaster, Fulwiley, Iowa's Hannah Stuelke, Gabbie Marshall, Lisa Bluder, Marshall, Justin Tafoya, Carolina's Chloe Kitts, Reuters Staley, Jason Sudeikis, Ken Blaze, Reuters Clark, Kirby Lee, Ashlyn Watkins, Martin, Kylie Feuerbach, Watkins, Sydney Affolter, Carolina's Cardoso, Stuelke, Jason Miller, Al Bello, Paige Bueckers, Brady, Aaliyah Edwards, Edwards, Nika, KK Arnold, Arnold, Zoe Brooks, MiLaysia, Baldwin, Chloe Kitts of, Sania Feagin, C, Wes Moore, Katie Peneueta, Brooks, Rivers, Reuters Kamilla Cardoso, Saniya, UConn’s Paige Bueckers, LSU’s Angel Reese, JuJu Watkins, rebounder, Naismith, Entering’s Organizations: CNN, NCAA, Gamecocks, Iowa, LSU, WNBA, South, Mortgage, ESPN, Hawkeyes, South Carolina Gamecocks, Iowa Hawkeyes, Sunday, USA, Sports, Reuters, Getty, AP, Carolina, Sydney, The Iowa Hawkeyes, UConn Huskies, Huskies, UConn, Images Iowa, Images, Getty Images Iowa, NC State Wolfpack, North Carolina State, NC State, tipoff, South Carolina, Associated Press, Wade, Eight Locations: Iowa, South Carolina, Cleveland , Ohio, Clark , South Carolina, Reuters Iowa, Carolina, Cardoso of South Carolina, Stuelke, Martin, Cleveland, Chloe Kitts of South Carolina

☆ The men's college basketball Final Four teams earn $19.3 million in revenue. The women's teams earn 27% of that.
▼ + stars: | 2024-04-06 | by ( Cork Gaines | ) www.businessinsider.com time to read: +6 min

Women's college basketball popularity is up, but their revenue still lags behind the men's teams. AdvertisementMany women's college basketball teams are setting records for attendance and could see a subsequent revenue boost from ticket, merchandise, and concession sales. Meanwhile, the NCAA sold the television rights to the men's basketball championship separately from the other sports. The deal for men's college basketball is worth more than $1.1 billion annually and also goes through 2032. AdvertisementThose watching for the disparity in revenue between the women's and men's college basketball teams to narrow may have to be patient.

Persons: —, University of Iowa's Caitlin Clark, Angel Reese, JuJu Watkins, University of Connecticut's Paige Bueckers, Nielsen, What's, Darron Cummings, Bruce B, Siegel, Greenspoon Marder, Caitlin Clarks, Reeses, Paige Bueckers, Steph Chambers Organizations: Service, NCAA Division, US Department of Education, NCAA, University of Connecticut, North, North Carolina State, South Carolina State University, North Carolina State University, University of Alabama, Purdue University —, Carolina State University —, University of South, University of South Carolina —, of Connecticut, Iowa State, University of Iowa's, University of Southern, University of, LSU, ESPN, North Carolina State's, Duke, Elite, LSU's, Iowa Hawkeyes, AP, Impact, Vanderbilt University, Hawkeyes, Associated Press Locations: North Carolina, South, University of South Carolina, Louisiana, North

2 in The Associated Press Top 25 women's basketball poll Monday as the star guard moved within striking distance of the NCAA career scoring record. 2 has been a revolving door lately, South Carolina has maintained a strong grip atop the poll, once again the unanimous No. 3 North Carolina State, No. They've also beaten four current Top 25 teams (Oklahoma, Notre Dame, Syracuse and Louisville). ___Get poll alerts and updates on AP Top 25 basketball throughout the season.

Persons: Caitlin Clark, Dawn Staley's, Kamilla Cardoso, Clark, Kelsey Plum's, JuJu Watkins, It's, Geno Auriemma, Tara VanDerveer, Mike Krzyzewski, Auriemma's, They've, ___ Organizations: Associated Press, NCAA, Hawkeyes, UCLA, Kansas State, Gamecocks, UConn, Brazilian, Iowa, Ohio, Penn State, Carolina State, State, Buckeyes, Stanford, USC, Baylor, Wildcats, Oklahoma, Huskies, Seton Hall, Virginia Tech, South Carolina , Kansas State, Notre Dame, AP, womens Locations: Iowa, UCLA , Iowa, South Carolina, Missouri, Nebraska, Colorado, Texas, North Carolina, State, South Carolina , Kansas, . State, Oklahoma, Notre, Syracuse, Louisville

STANFORD, Calif. (AP) — Freshman JuJu Watkins scored a Southern California-record 51 points — the most in NCAA women's basketball this season — and the 15th-ranked Trojans upset No. Watkins hit six 3-pointers to help the Trojans (15-4, 5-4) send the Cardinal (19-3, 8-2) to their first home loss of the season. Watkins came in averaging 25.8 points and Hall of Fame Stanford coach Tara VanDerveer turned to freshman Courtney Ogden to try stopping her. Stanford star Cameron Brink had 19 points, 15 rebounds and eight blocked shots — swatting six shots in the first half. McKenzie Forbes added X points for USC, which had lost three of four since beating UCLA on Jan. 14.

Persons: Watkins, Cherie Nelson, of Fame Stanford, Tara VanDerveer, Courtney Ogden, Cameron Brink, Lindsay Gottlieb, Kiki Iriafen, Cardinal, McKenzie Forbes, Stanford, Kelsey Plum’s Organizations: STANFORD, Calif, NCAA, Stanford, USC, of Fame, Area, Big Ten, Cal, Colorado, UCLA, Trojans, Washington, AP, womens Locations: Southern California, California, Berkeley, Maples, Seattle

LOS ANGELES (AP) — JuJu Watkins scored 32 points and No. 9 Southern California beat second-ranked UCLA 73-65 on Sunday, sending the Bruins to their first loss of the season and leaving No. Charisma Osborne led the Bruins with 25 points, all in the second half in front of a sellout at Galen Center. The Bruins outscored USC 23-17 in the third, getting 13 points by Osborne, to close to 51-42. USC: Watkins propelled USC to its biggest victory of the year.

Persons: JuJu Watkins, McKenzie Forbes, Charisma Osborne, Lauren Betts, UCLA's, Londynn Jones, Kiki Rice, Lina Sontag, Watkins, Forbes, Jones, Taylor Bigby, Dugalic, Osborne, Rayah Marshall, Aaliyah Gayles, Chris Brown, Saweetie, Candace Parker, Hall, Hall of Famer Cheryl Miller, Alissa Pili, ___ Organizations: ANGELES, California, UCLA, Bruins, Trojans, Galen Center, USC, Harvard, Forbes, Hall of Famer, NEXT UCLA, AP Locations: Carolina, Colorado, Utah

☆ In the college sports pay era, female athletes are emerging as big winners
▼ + stars: | 2022-10-15 | by ( Kaitlin Balasaygun | ) www.cnbc.com time to read: +9 min

At a time of increased scrutiny about the pay gap between male and female athletes, the Nike deals show that female collegiate and amateur athletes are emerging as winners in the early days of the NIL era. "I think most people knew that women athletes in particular were going to see great opportunities," Rishe said. "That's why it's exciting to see, but not surprising to see a lot of female college athletes solidify various and sometimes lucrative NIL deals." Women's social media presence influences dealsClark ranks as the tenth most profitable college women's basketball player and Jones comes in twelfth, according to On3's "College Women's Basketball NIL Rankings." Female athletes already are doing their part in spreading the message about the future of women in sports and as public figures.

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